Personal

I believe in brands, and love to create one – self included.

Given a choice, would love to travel the world, interact with people from different culture. Click millions of pictures. Learn, inspire, teach, engage with the world around me.

Active solution seeker, hate to be an arm chair critic – demonstrated by being on Citizen Journalist (CNN IBN) on matters concerning all of us.

Settled in Mumbai with Wife Aditi and Daughter Ananya.

Professional

Worked in different capacities – Sales, Marketing, Media planning & Buying,Business Head with P&L responsibility, New business growth, and Integrated Marketing Communication practice and enjoyed each of these roles thoroughly.

Had the honor of working for the best brands in the industry - Bennett Coleman & Co. Ltd. (The Times of India), WPP Group (Portland/JWT), Dun & Bradstreet Information Services (D&B), Publicis Groupe (Starcom MediaVest), & IPG network (Lintas India), and indebted to each organization for making me the person I am.

Worked for reputed brands across segments – Telecom (Idea/Reliance), FMCG (Cadbury/Colgate/Johnson & Johnson), Financial (Mirae Asset/State Bank of India/Bank of India), Technology (IBM/Dell/Wipro/Oracle), Beverages(Diageo/Coca Cola) and attribute a large part of my learning to these brands.

Comfortable working with multi cultural, matrix reporting structure.